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Rethinking word of mouth as a means of marketing for small law firms?

By Kevin O'Keefe

Boston employment and labor law attorney, Jay Shepherd appears to take a swipe at "Word of Mouth" as a means of marketing for small law firms in a post at Above the Law this week. The impetus for Shepherd's post was the 2011 Small Law Firm Report (pdf) published by Total Attorneys and its survey of small law firms as to what the firms believed were their most effective marketing efforts. Shepherd was struck that two-thirds of the law firm respondents don?t do social-media marketing at all. I was struck by what Shepherd had to say about "word of mouth" as an effective means of marketing. Shepherd is a believer in social media for business. He publishes two blogs, Gruntled Employees and The Client Revolution, he's a regular use of Twitter (@jayshep), and has a nice LinkedIn profile...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 17, 2011 (boomark / email).