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Use of Mark "BLUE TURF" on Blog Suffices as Service Mark Specimen for Sports Entertainment Services, Says TTAB, Unconvincingly

As an amateur blogger, maybe I should "like" this decision, but I don't. The Board reversed a refusal to register the word mark BLUE TURF for "entertainment services, namely, the presentation of intercollegiate sporting events and sports exhibitions," finding the blog page shown immediately to be an acceptable specimen of use for the mark. In re Boise State University, Serial No. 77574816 (February 18, 2011) [not precedential].(click on picture for larger image)The Examining Attorney did not dispute that the appearance of the term BLUE TURF BLOG was a technical use of the mark BLUE TURF. According to the Board, "[t]he generic term BLOG is not essential to the commercial impression conveyed by the term BLUE TURF." [I don't agree. I don't think one should ignore the word BLOG...continue to full post

Full post as published by The TTABlog on March 09, 2011 (boomark / email).