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: Build A Solo Practice, LLC

"Tip of the Week" - The Art of the Business Card

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I've posted about the importance of a business card in terms of design and 'jolting' the recipient, a marketing tool which stands out, even suggesting you consider the virtual business card.

Well, some people still don't choose to use a business card.  Others have cards which are so generic they are excruciatingly forgettable nor do they consider the technology age we are in.  Or some lawyers so sure of their reputation they claim they haven't carried cards in years.

If you are progressive, have your website, have a website name which says what you do, and an ego more manageable, consider making your business card a work of art which tells the client exactly what they need to know such as Guy Kawasaki, Apple evangelist and marketing giant.

This is Guy's latest business card.  Look and learn.

DSC_0002.jpg

Be creative.  Provide what is truly relevant to the potential client. Create a work of art which stands out in a sea of sameness.

Let's discuss.

Full post as published by Build A Solo Practice, LLC on May 18, 2008 (boomark / email).

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