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: Solo In ChicagoI Just Got my First MLK Day Card!
By Peter
Alright, although I do appreciate rhetorical splendor the point of the post isn't really to celebrate MLK Day. I'm serious I got this glossy, cool card from a Chicago lawyer colleague (and I'm sure I'm not the only one getting it) that has some high-minded quotes celebrating diversity. Then it also lists various diversity-oriented charities that this particular law firm supports. Interesting marketing tool, eh?
I recall Keith Farrazzi in his book Never Eat Alone mentioning that he sent cards/gifts on peoples birthdays.
I think the key is differentiating yourself. Many, many businesses send out holiday cards in December. I couldn't tell you who we received a holiday card from. I'm going to remember my MLK Day card sender!
Full post as published by Solo In Chicago on January 19, 2008 (boomark / email).
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