Practice Management

A client's costs: it's your problem, too.

By Dan Hull

"Rule Eight: Think Like the Client--Help Control Costs". There are three steps here. First, realize you have a conflict ($) in following this rule. Second, think about any client who knows you want long-term work. Third, ask yourself: are you a "trusted advisor" or not? Or is the client conciliere overture you float out there just noise and BS for websites, blogs and press releases? If a client knows you want a long-term relationship, and you convey that in action, it will trust you to save it money--and you will.

Full post as published by What About Clients? on November 19, 2008 (boomark / email).