Practice Management

Okay!  Okay!  I am guilty of avoiding it myself.  So, who am I to preach?  Besides, such language.  And, who taught me to talk this way?  My mother is likely to wash my mouth out with soap.

But, here is the thing.  In lawyer marketing I am so sick and tired of viewing the scales of justice.  I got on Google images and typed in "scales of justice" and was flooded generally with links to one law firm, legal society, court or prosecutors office after another.  And, do not even get me started on displaying a gavel.  How painful does that look to a prospective client?  Law books in the background anybody?  Gees, does nobody have any originality?

We, as a group, are so busy trying to look so slick online that we lose our perspective.  Just be different.  Forget the stereotypes.  Forget the bad templates.  Just be yourself.  It does not have to be about hype.  People want authenticity.  That is the key.

Dump the static website that has no content and does not say much.  Go blog.  Better yet, go video.  While surfing around looking at all of the bad lawyer websites, I found this interesting video discussion.