Practice Management

Talk about innovative marketing that is subtle and makes a statement.  This divorce lawyer has stationary, business cards and envelopes with a line cutting right down the middle.  What more has to be said.  It is easy to remember.  It makes the point just looking at it.  You could expand it in to email broadcast, fax broadcast, blogging and many other avenues.  Why this attorney feels the need for stationary is beyond me.  The attorney should be striving to get rid of it and use email and other sources of communications.  Paperless office = good.  Paper based office = bad.