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Practice Management
: Leadership for LawyersMarketing Best Practices Webinar June 19, 2007
By Mark Beese
I will be speaking at an IOMA webinar on marketing best practices on June 19th. Kevin McMurdo, CMO of Perkins Coie and Norm Rubenstein, Principal of the Zeughauser Group will join me. We will have a 90 minute discussion on trends and best practices in law firm marketing.
It should be an interesting conversation. Kevin McMurdo's firm, Perkins Coie, is a leader in business development and law firm sales. Kevin's team has also produces compelling and client-focused advertising. Norm is the former CMO of Orrick, and the creator of the ubiquitous "O" campaign. He was recently inducted in the Legal Marketing Association Hall of Fame. Norm consults with law firms, including many of the largest global firms, on marketing/business development department structure, business development efforts and branding campaigns. Both are former presidents of the Legal Marketing Association.
For more information about the webinar, go to IOMA.
Full post as published by Leadership for Lawyers on May 25, 2007 (boomark / email).
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