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Practice Management
: What About Clients?Law firm logos are still goofy, useless, and a waste of time and money.
By Dan Hull
It lacked subtlety--but we got our point across, and lots of people clicked on it two years ago. Our post, from January 2006, is here. It was inspired by a series of Tom Kane posts on whether firm logos help or hurt. Conclusion: (a) you already have one in your own trade dress, (b) so don't change it, and (c) don't go any further and embarrass yourself.
Full post as published by What About Clients? on January 19, 2008 (boomark / email).
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