Politics

Republican National Committee Presentation Pushes Fear to Raise Funds

By Anne Landman

Depiction of Obama in RNC presentationA confidential Republican National Committee (RNC)
PowerPoint presentation about fundraising strategies titled "Tools for Success" discusses raising money for the 2010 election cycle by capitalizing on donors' fear of President Obama and promising to "save the country from trending toward socialism." One page of the presentation titled "The Evil Empire" depicts Obama as the Joker from Batman, House Speaker Nancy Pelosi as Cruella DeVille, and Senate Majority Leader Harry Reid as Scooby Doo. Another page explains that major donors who engage in "calculated giving" are "ego-driven," react to "peer to peer pressure" and are motivated by "access," while smaller donors -- who the program calls "visceral donors" -- are "reactionary," motivated by "fear" and "extreme negative feelings toward existing Administration." The presentation was prepared by Party finance staff and delivered by RNC Finance Director Rob Bickhart at a $2,500-a-head party retreat in Boca Grande, Florida on February 18. The full 72-page document was provided to Politico.com by a Democrat who found a hard copy that was been left behind in the hotel where the RNC hosted the event.

Full post as published by PR Watch on March 05, 2010 (boomark / email).