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: PR WatchPSAs Challenge Bigotry, Church's Quran-Burning Event
By Anne Landman
The Council on American-Islamic Relations (CAIR) in Los Angeles is responding to a wave of anti-Muslim bigotry sweeping the U.S. by running public service announcements aimed at helping defuse the growing hatred. Two of the three spots remind the public that many of the first responders at the World Trade Center site on 9-11 were, in fact, Muslims. These two spots conclude with the line, "9/11 happened to all of us." The third PSA features Christian, Jewish and Muslim leaders describing the "Golden Rule" as their faiths define it, and ends by saying "We have more in common than we think." The third PSA is designed to demonstrate the commonalities between faiths and challenge people who seek to divide Americans along religious lines, like the member of the church in Florida who plan to burn Qurans on September 11. The PSAs will be disseminated to TV stations and through social media sites.
Full post as published by PR Watch on September 03, 2010 (boomark / email).
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