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: Legal Blog

They’re Marketing Prescription Medications to Our Children in Our Schools

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Advocates for children are upset that Alloy Media and Marketing has run ads for prescription drugs from its Channel One website. Channel One provides free news and original programming to about 10,000 middle and high schools. Channel One is, in the opinion of many, a controversial in-school news program that makes viewing ads a compulsory part of the school day for grades six through twelve. One of Channel One?s drug ads links to Acneheroes.com, a kid-targeted website created by the pharmaceutical company sanofi-aventis to promote BenzaClin, a prescription drug for acne. The website features actor Cody Linley, who introduces himself as one of the stars of Hannah Montana,

Full post as published by Legal Blog on August 27, 2008 (boomark / email).

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