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Patent Law

: I/P Updates

FTC Revises Guides Governing Endorsements and Testimonials

By William F. Heinze

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The Federal Trade Commission has issued revisions to its Guides Concerning the Use of Endorsements and Testimonials, which will take effect on December 1, 2009 under16 C.F.R. Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising: Notice Announcing Adoption of Revised Guides

Full post as published by I/P Updates on October 13, 2009 (boomark / email).

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