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Intellectual Property Law

: IP Spotlight

New FTC guidance affecting online advertising takes effect December 1, 2009

By Jim Singer

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On December 1, 2009, the Federal Trade Commission (FTC) will adopt new Guides Concerning the Use of Endorsements and Testimonials in Advertising.  The new Guides can affect a wide variety of online commercial activity, including product reviews by bloggers and websites that allow consumers to rate of products and services.  Section 5 of the Federal Trade Commission Act (5 [...]

Full post as published by IP Spotlight on November 30, 2009 (boomark / email).

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