Patent Law

Double Coverage

By Gary Odom and Jordan Kuhn

Heather Knox has a 36C breast size, and isn't shy about sharing that fact with the world. "I'm 40. Gravity has taken its toll on me. Even at 30, gravity had taken its toll on me." Ms. Knox wanted anti-gravity support, so she combined a push-up bra with a full coverage bra, and burst a seam with 7,074,108. After getting '108 in July 2006, Ms. Knox allegedly presented her idea to Victoria's Secret's head bra designer, in January 2007. No licensing came of it. But Victoria's Secret now has a bra for sale, the BioFit 7-Way, with a two-piece sling design that bears striking resemblance. Victoria's Secret now also has a patent suit. Ms. Knox appears not shy at all.

Full post as published by The Patent Prospector on June 05, 2009 (boomark / email).