Miscellaneous

Grow Your Weblog - Don't Forget the Links

By Bill Gratsch

Susan Ward, director of marketing and communications at Carlin & Ward, has penned a nice article on linking for the New Jersey Law Journal.   The article, Top Blogs Hit All the Right Links, is posted to  Law.com.

Some bullet points from the article:

• While it takes time to build a cache of relevant posts, blog placement can be achieved through relevant content, and inbound and outbound links to other sites.
• Blog reputation, reach and value are derived from linking in and linking out to other sources that are relevant to your topic -- whether they are mainstream press, nonprofit public interest sites, or other law blogs, even those of your competitors.
• Blogs always quote other blogs. The connection to the source drives traffic to those sites, enhancing their value. So when you use another writer's content, provide a link. The link should always go to the permalink page of the source blog post, not the front page of the source blog.
• Blog links include those within the post and blogrolls that are listed in sidebars. Typically, a blogroll is comprised of fellow bloggers whose site content is relevant to your niche or your industry. Industry-related links are valuable because they can enhance your credibility and increase your visibility through branding.
• Anchor text is comprised of the words that provide the clickable hyperlink. According to Wayne Hulbert at Blog Business World, it is better to use a keyword as the basis for the hyperlink than "click here" or "read more." Keywords as links provide search engines with recognizable themes, says Hulbert.
• There are tools designed to quickly assess the relative visibility of a page or site, the potential strength and ability of a page to rank in the search engines and data on popularity, links and mentions of a page across the Web. To test your page strength, go to www.seomoz.org.

To make better sense of these bullet points, you probably want to read the above in context; which you can do by clicking here: Top Blogs Hit All the Right Links.

You might also visit Ms. Ward's own weblog effort on behalf of her firm, New Jersey Eminent Domain Law Blog

Full post as published by Blawgs Blog by Bill Gratsch on March 06, 2008 (boomark / email).