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Media & Entertainment Law

: Sports Biz

UCF Finally a Nike School

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You may remember the stir caused last year when Marcus Jordan, son of you know who, a basketball player at the University of Central Florida, refused to wear the adidas shoes that all players were supposed to wear in accordance with the schools exclusive contract with adidas.  Jordan wore his father's Air Jordans and, as a result of that dispute, the school and adidas terminated its agreement last November. 

The inevitable other shoe has now dropped.  The university announced a shoe and apparel contract with Nike, but refused to release any details.  It is believed to be a five year contract with multiple renewal options. The tangled web of shoe companies and collegiate athletics continues to get more tangled every day.

Full post as published by Sports Biz on March 23, 2010 (boomark / email).

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