By Rick Karcher, Michael McCann, Geoffrey Rapp, Greg Skidmore, and Howard Wasserman
Last week's edition of Street & Smith's SportsBusiness Journal revealed the results of a Turnkey Sports Poll taken in January, in which more than 800 senior-level sports industry executives spanning professional and college sports were asked the following:
Who should own the intellectual property of a PLAYER?S NAME?
It?s in the public domain 28.16%
No response/Not sure 4.08%
Who should own the intellectual property of a PLAYER?S STATISTICS?
It?s in the public domain 46.12%
No response/Not sure 2.86%
Who should own the intellectual property of a PLAYER?S IMAGE?
It?s in the public domain 8.57%
No response/Not sure 4.90%
And the correct answer to each one of these questions is?......"No response/Not sure". The reason is because it all depends on howthe name, statistic or image is being used. What a terribly confusing survey....
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