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: Expert Witness Marketing

Perfect Time for a "Howdy" Card

By Meredith

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With the U.S. Postal rates set to increase again on May 12th, now is the perfect time to send a "howdy card" to your contact list and save some money in the process. (You might also stock up on "Forever" stamps, which are good for first-class mail forever, no matter what rate increases occur in the future.)

As Rosalie says, "The topic of a professional announcement you send to clients and other potential referral sources, as well as good prospects, is almost beside the point. Your real objective is just to say "Howdy," to bring you and your services to the recipient's mind. So I call them "Howdy Cards."

Full post as published by Expert Witness Marketing on May 05, 2008 (boomark / email).

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