Litigation

How NOT to handle criticism: Shop To Earn and Shop To Earth

By Tracy Coenen

Ben W. Glass, editor at Clarislaw.com and attorney, did a nice write-up last week of the ShopToEarn situation. He thinks attorney Gerald Nehra made a boo-boo when he wrongly threatened Everyday Finance and me because of our negative reviews of Shop To Earn and Shop To Earth.

He gives a brief background on the original review at Everyday Finance and the threatening emails. Then goes on to say:

Of course, the blogosphere erupted, which is about the worst thing that could happen for Shop to Earn.

Look, it is inanely stupid to attack a critic by threatening to sue them. Because if they have discovered the fatal flaw in your product, then others have as well and you darn well better know what is going on in your prospects mind.

And they answer the objection….

The folks at Shop To Earn Who are Responding to Criticism about a perceived flaw in their product by threatening a lawsuit aren’t thinking right.. if you’ve got a good product, good testimonials and a killer guarantee, then the “white noise” of criticism shouldn’t bother you.

On the other hand, if you are a scammer, then you might be bothered that someone has discovered you.

Nicely put, Ben. Thanks for the coverage of this issue.

Full post as published by The FRAUDfiles Blog on July 21, 2008 (boomark / email).