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Legal Writing

: Business Writing

Writing Lesson From REI

By Lynn Gaertner-Johnston

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REI is running its Labor Day sale, and the flyer I received from them contains gems of persuasive writing. In a two-page spread of tents and sleeping bags, notice how REI sells in just a few words: For a tent:...

Full post as published by Business Writing on September 03, 2010 (boomark / email).

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