Legal Writing

What (in the World) Did They Do to the Article I Wrote?

You’re an attorney and you just finished writing a client alert for your firm. Now, all that’s left to do is to send your copy to marketing, right? Hardly so!

That’s your work and — if your marketing department is any good — the alert you wrote is likely to be seen by potential clients: lots of people. That’syour name on it. So, you want to make sure it looks right. Right?

You sent the marketing department a Micrsoft Word file, but that’s not what the firm published. The folks in marketing (and IT) may have done a few things to the alert in production.

If you want to make sure they did a good job, look at what they did. Look at the published alert.

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If you wouldn’t consider visiting a potential client without your shoes shined, your hair combed, and your your suit pressed, then you wouldn’t publish something without reviewing it first, right? You are diligent, are you not?

Anything you put your name to can form a potential client’s first impression of YOU. Take a few minutes to make sure the impression is likely to be favorable.

Full post as published by Set in Style on December 31, 2009 (boomark / email).