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Remember you have readers, not just viewers

I wan to share this report form the Publicity Hound:

Thanks to Publicity Hound Meryl K. Evans for reminding us not to use YouTube or podcasting as a replacement for any written content we currently provide.

"If you do, you could neglect a small but important audience-- those with disabilities. The deaf, like me, can't follow the video unless it's obvious from visuals. The blind miss out on visual cues."

She said [a] reporter in Dallas, includes a link to his video in every newsletter, "but thankfully he continues to provide content in the same newsletter."

The number of people with disabilities has grown, especially with Baby Boomers losing hearing and eye sight as a result of getting older...

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."

Full post as published by Building Rapport on December 18, 2007 (boomark / email).