Legal Research

"Tips for Delegating Marketing on the Cheap"

Posted by Carolyn Elefant: "Many lawyers find themselves in a catch-22 situation in the economic downturn.  On the one hand, they realize that they need to step up their marketing efforts to attract more business.  On the other hand, feeling cash-strapped, they're loath to spend money unnecessarily.  And when business finally comes through the door, lawyers are more inclined to jump on it to earn some money and relegate marketing to the back burner.

Large firms have long dealt with the problem of yo-yo marketing efforts by maintaining professional marketing staff who can keep the machine running even while lawyers are busy.  But few solos have the resources to invest in full-time marketing staff, or even to hire a part-time marketing professional.  Moreover, many solos run a strong independent streak and are loath to delegate any tasks, including marketing.

Truth is, there are few tasks that are easier and more cost-effective to delegate than marketing.  Below, identify those marketing functions that lend themselves to delegation and find some affordable ways that lawyers can outsource some of those tasks.

1.  What you can delegate and what you can't...
2.  Tasks suitable for delegation...
3.  Who to delegate to?..
4.  Change your mindset...

The full text of this post is available at the source site listed below

Source: Nolo's Legal Marketing Blog, 28 April 2009

Full post as published by Stark County Law Library Blawg on May 04, 2009 (boomark / email).