Legal Research

Are TV and Video Habits Changing?

Picked up from ResourceShelf.

blinkx Survey of TV and Online Video Habits Reveals Surprising User Behavior »
Double Dipping, Typers vs. Talkers and Media Multitasking Stand out as Common Activities

blinkx had Harris Interactive do a survey for them about television and online video viewing habits. It's very interesting and hints at the changes coming for those libraries that invest in CD-Rom, DVD, YouTube, and other streaming media. I really like the distinction between talkers vs. typers and the concept of virtual double dippers.

Survey Highlights

"A summary of some other highlights from the survey include:

78% of adults who watch television use the web while doing so

35% report doing so often or always

62% of double-dippers surf for content related to what they're watching

40% of them look for products/services that appeared in or were advertised during the program they're watching

39% of them look for upcoming/related events

When it comes to watching video or television content online, twice as many online adults typically watch full-length television shows, movies, or sporting events, as compared to user-generated content (25% vs. 13%, respectively).

When it comes to finding Internet video content, consumer behavior is almost equally divided between search engines and users going directly to content owner Web sites"

Stephen

Full post as published by Stephen's Lighthouse on March 04, 2008 (boomark / email).