Legal Research

Statistics: Who Reads e-books in the U.S.?

"This new very brief report from Mediamark Research & Intelligence (MRI) attempts to answer the question, ?who is reading e-books.?

From the Web Site:

Among the 2.1 million US adults who own electronic book readers, 56.3% are men and 43.7% are women. In addition, adults age 35-54 are the ?sweet spot? for this product and are 20% more likely than average to own an electronic book reader.

E-book owners are 116% more likely than average to be heavy Internet users. Moreover, they are 199% more likely to have accessed the Internet using a Wi-Fi or wireless connection outside the home and 154% more likely to have accessed the Internet using a cell phone or other mobile device.

Other key attributes of e-book owners:

* 11% more likely than average to own their home

* 87% more likely to have a household income of $100,000 or higher annually

* 111% more likely to have obtained a Bachelor?s or post-graduate degree

Source: MediaMark (via MarketingProfs)"

[From the awesome Gary at ResourceShelf)]

Does this resemble your users?

Stephen

Full post as published by Stephen's Lighthouse on December 23, 2009 (boomark / email).