Legal Research

"People Want To Buy From People"

This post was written by Chuck Newton: "I do not normally look at my junk mail. But, the other day I looked at my local Chamber of Commerce mailing showing all of the glossy pictures of the new business openings. Most were just individual guys and gals opening their little nail shops, heating and air services, remodeling and repair shops. It hearkened me back to when we knew that economies were local and transactions were face-to-face and personal.

Well, maybe many businesses, including the practice of law, are not a face-to-face as they once were in days gone by, but that does not mean that we should strive to make our practices feel anonymous.

...People want to meet the people who make the products they buy. For lawyers that product is the law or legal representation. And, where getting to know the lawyer first might not be possible, it does not mean that your method of marketing and your website should not come close...

I think you can do this a number of ways..."

The full text is available by clicking on the author's name.

Source: Chuck Newton Rides the Third Wave, 16 October 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on October 28, 2010 (boomark / email).