Legal Research

"A Niche Is a Terrible Thing To Waste"

This post was written by Chuck Newton: "Yet, many lawyers do.  They do not believe in their niche, or they are just scared they might not make enough money, or they just get mesmerized by some cash that might be available by agreeing to do something else.  I know it does not help that the economy is not doing so well but, just like starting out, the reasons for niching and not varying too much are the same.  You need to stick to what you do because in the long run it will probably cost you market share.

The problems arising by operating outside your niche are:

You will dilute your message...

You do not have that much time on your hands...

You are competing in a broader legal market place...

The bottom line.  Do not abandon your niche.  Instead, boost the time you spend marketing your niche to overcome the economic drag."

The full text of this interesting post is available at the source site listed below

Source: Chuck Newton Rides the Third Wave, 10 January 2010

Full post as published by Stark County Law Library Blawg on January 13, 2010 (boomark / email).