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Legal Research

: The Patent Librarian's Notebook

Fictional Brands

By Michael White

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Last Sunday's Toronto Star had an interesting story about fictional brands from film and literature that have inspired real-life products. Some examples include HOLIDAY INN hotels, said to have been inspired by the 1942 Bing Crosby movie of the same name, and BRAWNDO energy drink, a fake brand from Mike Judge's 2006 film Idiocracy. There's even a term describing this phenomena: "defictionalization".

Full post as published by The Patent Librarian's Notebook on January 20, 2008 (boomark / email).

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