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Intellectual Property Law

: Trademark Blog

Why Brands Die

By Marty Schwimmer

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BrandChannel.com: "Do People, or does time, kill our favorite brands?":

From PanAm and Atari to Netscape and Cingular, did people put these brands into the graveyard, or was it simply time?

Full post as published by Trademark Blog on March 31, 2008 (boomark / email).

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