Digital PC Game Sales Nearly Even With Retail Game Sales
According to data gathered by research firm NPD Group, digital sales of PC games have shifted so much that they are nearly even with retail box sales. NPD Group said that full-game PC digital download purchases reached 21.3 million in the U.S. during 2009, slightly fewer than 23.5 million in retail box sales during the same period. Still, this is a dramatic shift for those companies that deal in the sale of digital content. These numbers put PC digital downloads at 48 percent of unit sales for PC games last year, and accounted for 36 percent of dollar sales, according to NPD Group estimates.
A shift in one direction means that traditional retail sales had to decline in 2009. Retail sales of PC games took a 23 percent tumble in the U.S. to $538 million in 2009, according to what NPD reported in January this year. Read More
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