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: Legal Blog Watch

How Many Twitter Followers Does Your Lawyer Have?

By Bruce Carton

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On Twitter, one very misleading metric remains the overwhelming focus of users: How many followers do you have? On the surface, this number would appear to be a reasonable way to quickly gauge whether a new Twitter user you have encountered is worth following: 5,000 other people find this person interesting enough to follow, you might say to yourself, so I will too. Some people use the number of Twitter followers as evidence of their knowledge or guru-status in a particular area. Lawyer Adrian Dayton, for example, who joined Twitter in January 2009 and has written a new book entitled, "Social Media for Lawyers: Twitter Edition" includes this blurb on his book's Amazon page: Adrian Dayton is recognized as a leading expert in exploiting social media for business development within law firms.... Since creating his Twitter account: - He has gained over 30,000 followers - Is consistently ranked in the top 50 most popular Twitter accounts worldwide - Has ranked number 1 in the state of New York ahead of CNN, Fox News, and Anderson Cooper. In recent months, however, it has become crystal clear that the number of followers a Twitter user has is not necessarily indicative of anything...

Full post as published by Legal Blog Watch on August 28, 2009 (boomark / email).