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Best practices in law firm blogging

By Kevin OKeefe

Mind Comet, in conjunction with Web Strategist Jeremiah Owyang, put together a list of best practices for business blogging. Pulling from portions of their list, here's a list of best practices for law firm blogging. Law blogs should not originate with marketing and business development professionals. Sure, have marketing identify the appropriate blog solution, create protocols, ID potential lawyer and practice group candidates, and oversee blogs, but the publication of the content must lie with lawyers. Blogging is a conversation with blog posts referencing items lawyers read. Just as a lawyer must be on a panel at a conference, not a marketing professional, it's the same with blogging. Plus this practice saves marketing's time.Law blogging should serve a cross-functional client development role...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 23, 2008 (boomark / email).