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Legal Marketing & PR

: Legal Marketing Blog

Trust. What a Novel Idea

By Tom Kane

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Last week a ran across a piece entitled 'Take a Risk: Trust' on Attorney at Work by Stewart Levine, and I haven't been able to get it out of my mind. As my readers know, I always have a few words (or a few dozen) to say about articles I link to in my posts.

Well.  Today I don't. Levine says it all:

1.      'Trust and acknowledge your spouse, kids and parents—then observe the response.

2.      'Approach an adversary with a positive expectation. (Doubt the power of this? Read Leadership and Self Deception: Getting Out of the Box.)

3.      'Engage in a random acts of kindness.

4.      'Believe in yourself and then move on. Don't look back, wondering if you made a mistake.

5.      'Enjoy what you like about the human part of a client—beyond what they did or want to do.

6.      'Trust your instincts, they are informed by your real experience.

7.      'Rely on your values to guide you so you can sleep at night.

8.      'Have faith in the folks close to you. Ask for their opinions and realize you don't always have to be the 'Lone Ranger.' (Read You Don't Have to Do It Alone: How to Involve Others to Get Things Done.)

9.      'Know that all of us together are smarter than any one of us alone.

10.  'Remember that being effective is better than being perfect!'

Think about the ways you could put some trust into play in your marketing and business development efforts.  Wow.  The power of simple.

Full post as published by Legal Marketing Blog on February 22, 2011 (boomark / email).

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