Legal Marketing & PR

MangoTreeOnline.com ? Copying PaperStreet.com

By Peter

Now our own site has been copied, this time by a fellow web design company – MangoTreeOnline.com.

We spend hundreds of hours on our web design, usability testing, ideas, imagery, and copy.  Then someone takes our design and in a few hours creates their knock-off.

I guess it is flattery, but at the same time really, really annoying.  This time the infringer is MangoTree Interactive at www.mangotreeonline.com (not linked on purpose).

The proof is below.  Bottom line, the design layouts and themes are identical.  They use the same:

• Logo placement
• Contact Form Text / Placement / Design
• Menu Bar Height / Fonts / Labels (only changed to grey background)
• Text in the header block – in fact that was our original text that we since changed to improve usability and conversions.
• Layout of the header area (i.e. text / calls to action / portfolio snapshots)
• Same tabbed navigation idea on the home page
• Same three case studies – of course with different text
• Same promises or in our case benefits
• Same footer map and grey footer area

So while some of the details are minimally changed, the overall layout, theme and tone is exactly identical.

You can view a comparison of their site here…

and our beautiful site…

Full post as published by PaperStreet Web Design: SpeakOut on November 24, 2009 (boomark / email).