Legal Marketing & PR

Isn't Your Firm Blogging Yet?

By Michelle Golden

According to LexBlog founder Kevin O'Keefe, 25% of the top 200 US law firms have blogs. From Kevin's report:

• 53 of the 2007 AmLaw 200 firms were blogging
• Those 53 firms were responsible for a total of 110 blogs
• 36% growth in last 6 months in the number of AmLaw 200 law firms publishing blogs.
• 49% growth in last 6 months in total number of blogs being published by AmLaw 200 law firms (some firms have more than one blog).

Kevin's excellent post features a link-love list of these blogs--check it out.

Blog growth is rapid among these big firms. But remember that lawyers have been blogging for years! In fact, the first to forge ahead were solos and small firms and we're seeing the same thing now on the accounting side.

A year ago, there were about 10 CPA or Chartered Accountant bloggers writing for the public (as opposed to each other. Today there are between 35-40 such blogs with new ones emerging weekly.

Wake up guys. Firms are doing this because it makes them more effective on the web. If your old website isn't generating "ROI" it's because it's old technology and dead end information. In other words, you get out of it what you put into it (energy-wise, not dollar-wise).

Social media is changing the B2B landscape. Lead, follow, or simply watch with envy...

Full post as published by Golden Practices on April 02, 2008 (boomark / email).