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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Guerrilla Marketing with a Flying Skateboarder

By Larry Bodine

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The skateboarder in the white suite glides up in the air over storefront windows and across the fronts of buildings, occasionally jumping and flipping his skateboard. You can't take your eyes off of him.

The call it Beamvertising.  This video is a another perfect example of innovative, creative and truly imaginative form of guerrilla marketing. It comes unexpectedly,creates curiosity and sure is unforgettable, thereby adhering to everything that guerrilla marketing about.

Many also call this form as advertising Beam Advertising. This advertisement is by Holland's chewing gum, 'Sportlife,' this ad was to draw people's attention to a promotion that they started called 'Can you make it to the pack?' 

Can't you see a leaping tall buildings to promote his law firm?

 

Full post as published by Larry Bodine's LawMarketing Blog on September 10, 2010 (boomark / email).

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