Legal Marketing & PR

The More You Blog, The More Clients You Get

By Larry Bodine

It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get.

The use of social media and company blogs as marketing tools not only gets your company better brand exposure, but it also generates leads that result in real customer acquisition.

This raises the question: How frequently you post new content on your law firm blog? Ideally you would post several times a day -- because 92% of businesses that did so acquired a new client from their blog,

Realistically, lawyers should update their blogs three times a week to harness the marketing power of their blogs. Frequent posting of original, unique content will also improve a lawyer's search engine rankings and generate more traffic.

Fortunately, lawyers have options when it comes to blogging. Many law firms find it effective to engage a professional vendor to compose draft blog posts. I highly recommend LawLytics law firm content marketing when attorneys are unable to do it themselves. In addition to their law firm web design services and their legal marketing software, the content team at LawLytics knows how to create blog posts that translate into more new files for law firms.

Full post as published by Larry Bodine's LawMarketing Blog on August 01, 2014 (boomark / email).