Legal Marketing & PR

Benesch Launches Recruiting Video

By Larry Bodine, Esq.

Benesch, an Ohio-based firm with 140 lawyers, has launched a new recruiting video, equal in quality to videos that megafirms on the East Cost put online. The professionally-produced video can be found on the firm’s website at www.beneschlaw.com where it starts automatically.

At five minutes, it 's a big longish, but the brisk editing makes it move along. There are quick cuts to people at desks, groups in a conference room and runners at a race for peace. 

Here are the best quotes:

• "I'm one of the few attorneys who can say I love my job. It's been one of the best decisions I've ever made in my life," said associate Niki Schaefer.
• "You're not just associate number X," said associate John Gambacccini.

"The intention of this high-energy video is to attract potential recruits and show what life is like at Benesch. Viewers are given perspectives from a range of Benesch attorneys, including  Managing Partner Ira Kaplan and multiple partners and associates," a firm announcement says. 

I especially liked the upbeat soundtrack.  When I was a litigator, I wished I had a soundtrack to my practice.

"The diverse group of attorneys featured in the video, the testimonials they provide ...relay create a true sense of the firm’s nature," the announcement continues.  The firm has plenty of diversity to show off, displaying men, women, a lawyer with a yarmulke, an Asian woman, an African American man with moustache, the older top brass and the young lawyers.

Ryan Burns, Benesch’s Director of Legal Recruiting and Professional Development said, “We are continually looking to add great talent and provide a supportive work environment and we feel that this video delivers that message to our audience.”

Benesch is a six-time winner of the NorthCoast 99 Award – Best Places to Work.  In 2007,Benesch ranked #1 in Ohio and #11 in the nation by The American Lawyer Mid-Level Associate Survey which examines associate satisfaction.  The firm has offices in Cleveland, Columbus, Philadelphia, Shanghai and Wilmington.

Full post as published by Larry Bodine's LawMarketing Blog on August 25, 2008 (boomark / email).