Legal Commentary

Ratcheting Up the PA Ad War

By Jeralyn

Obama is airing an ad attacking Hillary's health care plan. Hillary now fires back. Here's the support for the statements in her ad.

I do think the ad takes it one negative too far. Rather than say:

He couldn't answer tough questions in the debate. So Barack Obama is making false charges against Hillary's health care plan.

I think she should have just opened with:

Barack Obama is making false charges against Hillary's health care plan.

More...

Especially since she closed with:

Obama's attacks have been called "destructive and poisoning." There are more and more questions about Barack Obama. Instead of attacking, maybe he should answer them.

I'm afraid the "tough questions" remark may hit people the wrong way and seem like a cheap shot, particularly since it's not about health care plans. Any ad mavens or others out there want to weigh in on the strategy?

Full post as published by TalkLeft on April 20, 2008 (boomark / email).