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SmallLaw: Can You Tell Your Prospective Client's Story?

By Lee Rosen

Originally published on October 25, 2010 in our free SmallLaw newsletter. I loved Michael Gerber's book, The E-Myth. The first half of the book tells the story of a small business owner named Sarah. Gerber goes on for page after page showing us the life that Sarah is living. He explains what works and what doesn't work in her business. We come to understand her stress, her ups, and, more importantly, her downs. I learned something from this book that I never expected to learn and that Gerber didn't intend to teach. Work On Your Business Instead of in It — and Understand Your Client's Problems As I read the book, I kept feeling like Gerber wasn't describing Sarah — he was describing me. It was as if he knew me. I felt he had been watching me in my business...continue to full post

Full post as published by TechnoLawyer Blog on November 01, 2010 (boomark / email).