Law Students

The Power of Storytelling in Your Legal Practice

By Ms. JD

[Ed. Note: Paramjit Mahli, of the Sun Communications Group, and author of this article, is a former journalist who has worked with international news organizations including CNN Business News, and now helps small to mid-sized law firms get in front of their target markets effectively, efficiently, and expeditiously. Her job is to let the lawyers do what they do best ? practice law ? while she takes care of all their public relations.]

How do attorneys connect with their audience without losing themselves in legal-speak? The art of story telling can help lawyers communicate in a way that is captivating and easily understood.

During February?s Super Bowl, sports buffs, approximately 97 million according to news reports, witnessed not just a great game but also a great story. The New York Giants were the underdogs, while the New England Patriots were favored to win. The underdogs won! The story, essentially of the underdogs winning, connected and resonated with millions of viewers and supporters. The game had drama, tension, conflict, beginning, middle and end. In sum, all the ingredients of a great story!

Storytelling is as old as civilization itself, and part of the collective human consciousness. Its roots can be traced back to the days of the shaman sitting around the fire. The shaman?s primary responsibility was to document the history of the tribe: its beliefs, values and tales of great heroes, including their triumphs and tragedies. Part of this responsibility included passing on the wisdom of these stories to new generations so that they could learn, be inspired and be motivated.

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Full post as published by Ms. JD on August 20, 2008 (boomark / email).