Law Students

Link: Rough Type: Nicholas Carr's Blog: The Omnigoogle. I like this "complements" based economic analysis that Nick uses, it has a certain elegant appeal. But I do not believe it is the entire story, only the foundation for a much larger story.

Sure offering Google Apps for free, or the premier edition at a compelling price point, strengthens the  complements argument, but it also expands Google 's software DNA.  The expansion of this DNA can (and probably will) lead to profitable businesses in their own right, quite apart from the monetization of ads. This is the larger ambition.

It is the expansion of this DNA that makes me quite happy regarding hosting our legal practice entirely on Google Apps. The innovation and investment (of billions) in horizontal technologies (e.g. email, calendaring, wiki's, search, etc.) will allow our firm to ride a technological wave that is unprecedented.

We already have a 24/7 "always on" (mostly) practice and this story will only continue to get better.