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It's better to design your IP than IP your design

Kid, don't steal the hubcaps, steal the whole car. Frank Sinatra speaks this line in the 1964 Rat Pack movie, Robin and the seven hoods (http://query.nytimes.com/gst/fullpage.html?res=9D0CEED6133BF930A15755C0A967958260 sec= spon= pagewanted=2). He plays Robbo, a 1920s Chicago gangster. He recalls a mentor and says, When I was a kid, he caught me stealin' hubcaps off his car, and he said, 'Kid, don't steal the hubcaps, steal the whole car.' This was wise guy advice for 1920s Chicago. Today in Australia, for car makers and others with intellectual property (IP) assets, we believe hubcap thieves are the most common and dangerous pests. As IP strategists we'll share tips on how to lock them out.

Full post as published by Lightbulb IP blog on November 17, 2008 (boomark / email).