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Predictions 2009: Information and Communication Technology - Part 3

And so we come to the big concept, habits. This is Part 3, the conclusion of our look at ICT developments in 2009 and beyond. Parts 1 and 2 examined the concepts of hype, spin and buzz. They achieve a major payoff when they change consumption habits. Marketers seek to change of habits. With this they seek to redirect the attention, time and money consumers apply in their life, work and play time. They hit the jackpot when habits change. If an ICT offering does not progress beyond the hype, spin and buzz stages then it will fail to become a habit. It will fail to be a killer application.

Full post as published by Lightbulb IP blog on January 13, 2009 (boomark / email).