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International Law
: Le petit Musee des Marques (pMdM)Pepsi change son logo
By Frédéric Glaize
Un article du site AdAge (20/10/2008) annonce un important changement du logo de Pepsi Cola. Alors que les vente de ses sodas stagnent aux Etats-Unis, le rival de Coca Cola s’engage dans une vaste campagne qui concernera aussi bien le logo, l’emballage, la mise sur le marché et la relation de la marque au consommateur, selon Indra Nooyi, PDG de PepsiCo.
La bande blanche du logo sera déclinée pour représenter différents stades de bonne humeur : un sourire pour Pepsi, un rictus pour Pepsi Max et une hilarité plus franche pour le Diet Pepsi Max.
Pour un aperçu des anciennes versions du logo, on peut trouver un historique chez Logoblog.
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marque communautaire n°563163
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marque communautaire n°106179
Full post as published by Le petit Musee des Marques (pMdM) on October 21, 2008 (boomark / email).
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