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International Law

: Handakte WebLAWg

NYT.com Doubled Traffic by Going Free

By Handakte

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The Deal’s Alain Sherter interviewed David Eun, Goggle’s vice president of content, covering a wide range of subjects. Eun addressed the balance between content creators and distributors, and pay versus free models.

Eun asserted that since The New York Times opened up its Web site it doubled the amount of traffic it got from Google. The Financial Times did even better, at least at first, with a 100% surge in traffic from Google.

Check out the full interview here.

Quelle: Editor & Publisher vom 29.02.2008

Full post as published by Handakte WebLAWg on March 01, 2008 (boomark / email).

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