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International Law

: Lightbulb IP blog

Facebook's monetarization strategy

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Commercial websites are often littered with advertising. Facebook is not. Facebook has long kept it's site clean and with minimal advertising. The question is why? One of its board members in an interview this month said it could have a billion dollars of revenue today from ads if it wanted to increase the flow from Facebook's advertising tap. So why does Facebook not do this? What would you say? Is Facebook's interface design an aesthetic design decision set up to help its users? Alternatively, does the interface design reflect deeper business design or business strategy decisions? Lightbulb ponders this question in three steps.

Full post as published by Lightbulb IP blog on February 24, 2009 (boomark / email).

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