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: Jacobson ConsultingBank-customer communication and blogs
Whilst I have been aware of Savings & Loans credit union's blog for some time, the Better Banking Blog has drawn my attention to RaboPlus's Executive Blog and its demonstration of the value of interactive communication with customers.
In the comments section on a post about Westpac's online banking downtime, RaboPlus's Head of Financial Services for Australia and New Zealand receives comments both about his site's own downtime and design and responds to both quickly receiving praise from the commenters.
There's no point in being defensive: if you're open about problems and show that you'll respond to comments you'll attract a favourable response.
Full post as published by Jacobson Consulting on January 23, 2008 (boomark / email).
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