International Law

An Amazingly Good (And Free!) Intro To China.

By Dan

Just came across a really good, really easy to read guidebook on China. The guide is the third edition of the China Business Guide and it is put out by The China-Britain Business Council (CBBC).  Not only is it good, but it is a free download. It is about 100 pages and it touches on the following: 

• INTRODUCTION -- Why China? 
• About the China Business Guide 
• RESEARCHING THE MARKET -- Where to begin
• How we can help you
• MARKET ENTRY -- Choosing the right location
• Wider opportunities in greater China
• Establishing a presence
• GETTING STARTED -- Finding a customer or partner
• Due diligence
• Employing staff
• Language
• Marketing
• Branding
• Day-to-day communications
• Interpreters
• BUSINESS ISSUES AND Introduction
• CONSIDERATIONS Intellectual property rights (IPR)
• Certification and standards
• Getting paid and financial issues
• Insurance
• Management, control and quality assurance
• Bribery and corruption
• Scams: how to avoid them
• BUSINESS CULTURE -- Relationship building
• Getting started
• Guanxi
• The role of the state
• Making conversation
• Entertainment
• Gifts
• Meetings
• Presentations
• Deal making
• Negotiating techniques

It does not discuss anything in much depth, but it does an amazing job of briefly covering just about everything. It really makes for a great introduction to China and I highly recommend it. In fact, this guidebook, along with China in the 21st Century: What Everyone Needs to Know (see my post on that book here), make for a perfect combination for those just beginning with China.

What do you think? 

Full post as published by China Law Blog on February 25, 2011 (boomark / email).